AI Image Generators
Creator-first AI platform for images, video, Phoenix models, and production APIs.
Free plan: 150 fast tokens/day.
Paid: Essential $12/mo + usage, Premium $30/mo + usage and Ultimate $60/mo + usage a month (Essential $10/mo + usage, Premium $24/mo + usage and Ultimate $48/mo + usage billed annually). Teams from $24/mo + usage. API billed separately. Free trial.
Prices checked October 27, 2026 on leonardo.aiUSD as listed
Before you pay: Token banks are the real limit
ToolColumn's pick
Premium
Creators who need more tokens and relaxed image generation on selected models.
Default creator
Who each plan suits ↓Picks are ToolColumn's judgment.
Limits & credits
All AI Image Generators guidesSource: leonardo.ai · USD as listed
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free plans | |||
| Free | Free | — | 150 fast tokens/day |
| Individual plans | |||
| Essential | $12/mo + usage | $10/mo + usagesave $24 (17%) | 8,500 fast tokens/mo |
| PremiumToolColumn's pickLeonardo AI's “Most popular” | $30/mo + usage | $24/mo + usagesave $72 (20%) | 25,000 fast tokens/mo |
| Ultimate | $60/mo + usage | $48/mo + usagesave $144 (20%) | 60,000 fast tokens/mo |
| Team plans | |||
| Starter Team | $24/mo + usage | — | 25,000 fast tokens/seat |
| Growth Team | $48/mo + usage | — | 60,000 fast tokens/seat |
| Direct API | |||
| Leonardo API PAYG | Usage-based API | Production API access is separate from free and web-app subscriptions; it uses pay-as-you-go API credits, optional auto top-up, and a pricing calculator for generation costs. | |
Free plans
150 fast tokens/day
Individual plans
$10/mo + usage billed annually · save $24 (17%)
8,500 fast tokens/mo
Leonardo AI's “Most popular”
$24/mo + usage billed annually · save $72 (20%)
25,000 fast tokens/mo
$48/mo + usage billed annually · save $144 (20%)
60,000 fast tokens/mo
Team plans
25,000 fast tokens/seat
60,000 fast tokens/seat
Direct API
Production API access is separate from free and web-app subscriptions; it uses pay-as-you-go API credits, optional auto top-up, and a pricing calculator for generation costs.
Savings are ToolColumn arithmetic from the prices above.
Billed annually: Essential saves $24 (17%), Premium saves $72 (20%) and Ultimate saves $144 (20%) a year.
Leonardo subscriptions · App subscription · Primary · From $12/mo
Creator access uses Free, Essential, Premium, and Ultimate plans with token banks and relaxed generation rules.
Leonardo API PAYG · Direct API · Usage-based API
Production API access is separate from free and web-app subscriptions; it uses pay-as-you-go API credits, optional auto top-up, and a pricing calculator for generation costs.
API boundary: Leonardo app subscriptions and Leonardo API usage are separate planning routes. Treat API generation as a production integration budget rather than as included creator-plan capacity.
Guides
Buyer guide
Leonardo AI sells 6 plans: 1 free, 3 individual, 2 team.
Leonardo AI's “Most popular”
Skip if: Your usage is light or you need the largest image/video allowance.
Includes: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models
Free evaluation
Creators testing the workflow before subscribing.
Skip if: You need predictable monthly production capacity.
Includes: 150 fast tokens/day; 150 token bank
Cheapest plan that holds up
Creators moving beyond occasional testing.
Skip if: You need relaxed generation and a much larger monthly allowance.
Includes: 8,500 fast tokens/mo; 25,500 token bank
Heavy creator
High-volume creators using image and video generation regularly.
Skip if: Premium capacity is already enough.
Includes: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models
Includes: 75,000 shared tokens; 25,000 fast tokens/seat; $72/mo total ($24/seat)
Includes: 180,000 shared tokens; 60,000 fast tokens/seat; $144/mo total ($48/seat)
Notes
Leonardo's paid plans let unused fast tokens build up, and Free does not: Free's 150 daily tokens do not accumulate, while unused paid tokens roll over as long as the subscription stays active, up to a token bank of three months' allowance (25,500 tokens on Essential, 75,000 on Premium and 180,000 on Ultimate). A buyer with uneven months can size the plan for an average month and let quiet months cover busy ones, up to that cap. Free generations are also public, while paid plans can keep them private.
Starter Team is $72 a month at three seats of $24, with 75,000 shared tokens; three people on Premium pay 3 × $30 = $90 a month for the same 75,000 tokens in three separate balances. Leonardo shows the same Team prices on monthly and yearly billing, so against Premium billed yearly, at $24 a month, Starter Team costs the same and the difference is the shared pool. Growth Team works the same way against Ultimate: $144 a month for three seats and 180,000 shared tokens, against $180 for three Ultimate plans billed monthly or $144 billed yearly (our arithmetic from Leonardo's listed prices).
The API is a separate pay-as-you-go balance, and Leonardo states that API credit does not expire, while plan tokens carry over only up to the token bank.
Watchouts
Compare monthly token allowance and token bank size before comparing only the subscription price.
Recent updates
Leonardo moved the remove.bg API to Leonardo.Ai, adding upscaling and scene generation capabilities.
NewsVerified
How Leonardo AI pricing has moved over time: plan lineup shifts, free access changes and starting price updates.
3 archived snapshots
Starting price moved down $2.
From $10 · Free plan available · Freemium · Hybrid
Free
Monthly: $0/mo + usage · Annual: Not listed
Usage: 150 fast tokens/day; 150 token bank
Essential
Monthly: $12/mo + usage · Annual: $10/mo + usage ($120 billed yearly + usage)
Usage: 8,500 fast tokens/mo; 25,500 token bank
Premium
Monthly: $30/mo + usage · Annual: $24/mo + usage ($288 billed yearly + usage)
Usage: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models
Ultimate
Monthly: $60/mo + usage · Annual: $48/mo + usage ($576 billed yearly + usage)
Usage: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models
Starter Team
Monthly: $24/mo + usage · Annual: Not listed
Usage: 75,000 shared tokens; 25,000 fast tokens/seat; $72/mo total ($24/seat)
Growth Team
Monthly: $48/mo + usage · Annual: Not listed
Usage: 180,000 shared tokens; 60,000 fast tokens/seat; $144/mo total ($48/seat)
2 plans had usage terms updated.
Free
Monthly: $0/mo + usage · Annual: Not listed
Usage: 150 fast tokens/day; 150 token bank
Essential
Monthly: $12/mo + usage · Annual: Not listed
Usage: 8,500 fast tokens/mo; 25,500 token bank
Premium
Monthly: $30/mo + usage · Annual: Not listed
Usage: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models
Ultimate
Monthly: $60/mo + usage · Annual: Not listed
Usage: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models
Starter Team
Monthly: $24/mo + usage · Annual: Not listed
Usage: 75,000 shared tokens; 25,000 fast tokens/seat; $72/mo total ($24/seat)
Growth Team
Monthly: $48/mo + usage · Annual: Not listed
Usage: 180,000 shared tokens; 60,000 fast tokens/seat; $144/mo total ($48/seat)
Earliest archived snapshot.
From $12 · Free plan available · Freemium · Hybrid
Free
Monthly: $0/mo + usage · Annual: Not listed
Usage: 150 fast tokens/day; 150 token bank
Essential
Monthly: $12/mo + usage · Annual: Not listed
Usage: 8,500 fast tokens/mo; 25,500 token bank
Premium
Monthly: $30/mo + usage · Annual: Not listed
Usage: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models
Ultimate
Monthly: $60/mo + usage · Annual: Not listed
Usage: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models
Starter Team
Monthly: $24/mo + usage · Annual: Not listed
Usage: 75,000 shared tokens; 25,000 fast tokens/seat; pricing page also shows $72/mo total
Growth Team
Monthly: $48/mo + usage · Annual: Not listed
Usage: 180,000 shared tokens; 60,000 fast tokens/seat; pricing page also shows $144/mo total
AI Image Generators
| Product | Free tier | Cheapest paid plan | Top plan | Last checked |
|---|---|---|---|---|
| Midjourney | No free plan | $10/moBasic3.3 fast GPU hr/mo (200 min); SD video | $120/moMega | Prices checked |
| GPT Image | No free plan | Usage-based API | — | Last verified |
| Nano Banana | FreeSee plans on the tool page | Usage-based API | — | Prices checked |
| Adobe Firefly | FreeLimited free daily generations across image, video, and audio on select models; limits refresh daily | $9.99/moFirefly Standard2,000 credits/mo; up to 20 5-sec videos or 6 min translation | $199.99/moFirefly Premium | Prices checked |
| Ideogram | Free30 credits/week (Google, Apple or Microsoft sign-in); public images | $20/moPlus2,400 credits/mo; unlimited slower queue on Ideogram models after credits run out | $60/moPro | Prices checked |
| Recraft | FreeLimited free credits; 3 uploads/day; 2 images/prompt; public, non-commercial | $12/mo + usageBasic 1,0001,000 credits/mo | $160/mo + usagePro 16,000 | Prices checked |
Checked in the last 7 days
Leonardo AI is a creator-focused generative platform for producing images, editing assets, upscaling outputs, experimenting with models, and extending visual generation through an API. It is best for marketers, game artists, product teams, and creative operators who want more control than a basic prompt box without adopting a heavy design suite.
The main fit is iterative production: concept art, campaign visuals, game assets, product mockups, and repeatable creative directions from one workspace. The caveat is that breadth creates choices. Users need to understand which parts of the workflow belong in the app, which belong in the API, and which still require external design review or finishing.
Use Leonardo AI when visual generation is part of a repeatable creative pipeline. Keep casual app use, team production, and developer integration as separate buying paths so credits, permissions, and workflow ownership stay clear.
FAQ
The free app route includes a daily Fast Token allowance. Use it for testing and light work, then compare paid token banks when repeat generation is the blocker.
Essential is the first paid comparison point when a monthly token bank, more predictable capacity, or paid-plan workflow is more useful than the free daily reset.
Leonardo AI is a creator-focused generative platform for image generation, editing, upscaling, short-form video workflows, and separate API delivery.
Yes. Leonardo offers a free tier, but serious private or higher-volume use usually pushes buyers into Essential, Premium, or Ultimate depending on how many fast-token workflows they run.
Yes. Leonardo offers a separate API with self-serve credit billing and higher-end custom options, so API spend should be budgeted separately from normal app subscriptions.
Leonardo AI fits marketers, designers, concept artists, and product teams that want broader image, editing, and light video workflows in one ecosystem without stitching together several tools.
Leonardo AI From $10/mo + usage billed annually · Free plan
Prices checked October 27, 2026
Editorial guidance grounded in official product sources.
Prices come from leonardo.ai's official pricing page; the date at the top of this page is the latest check. Plan details and limits are reviewed against official pages every month. Picks are ToolColumn's judgment.
Edited byRick Finch
Reference links
